Matthew E. Rubel

Lead Director

Matthew E. Rubel has served as a director since June of 2017. Mr. Rubel served as CEO, President, and Board Member of Varsity Brands. Previously, starting in 2015, Mr. Rubel served as a Senior Advisor at Roark Capital Group. From 2011 to 2015, he served as a Senior Advisor to both TPG Capital, L.P. and TPG Growth. Prior to his advisor roles, Mr. Rubel served as Chief Executive Officer and President of Collective Brands, Inc. from 2005 to 2011, including his time as Chairman, Chief Executive Officer, and President of Payless Inc. which saw the acquisition of brands including Sperry Topsider, Saucony, Stride Rite and Keds. From February 1999 to July 2005, he served as the Chairman, Chief Executive Officer and President of Cole Haan. Prior to joining Cole Haan, Mr. Rubel served as an Executive Vice President of J. Crew Group and Chief Executive Officer of Popular Club Plan from 1994 to 1999. Mr. Rubel has been a director of numerous multi-national retail companies and consumer brands. Currently, he is an Independent Director at Hudson's Bay Company. In addition, Mr. Rubel currently serves on the Board of HSNi, the holding company of HSN and Cornerstone Brands. In 2010, Mr. Rubel became a Presidential Appointee to the House Advisory Council on Trade Policy Negotiation. Mr. Rubel holds a Bachelor of Science degree from Ohio University and an MBA from University of Miami in 1980.

James H. Amos Jr.


James H. Amos, Jr. has served as a director since September 2015. Mr. Amos is former chief executive officer and chairman of the board of Mail Boxes Etc. (MBE), now The UPS Store. He is past chairman of the International Franchise Association, an association representing franchising in the United States. He is currently chairman of the advisory board of APFI, a wholly owned subsidiary of Procter and Gamble dedicated to franchising.  A former Marine Corps captain and veteran of split combat tours in Vietnam, Mr. Amos received 12 decorations, including the Purple Heart and Vietnamese Cross of Gallantry. Mr. Amos received his AB in political science and history in 1968 from the University of Missouri-Columbia.

Ronald V. DaVella


Ronald V. DaVella has served as a director since our initial public offering in 2014. Mr. DaVella currently serves as Chief Financial Officer for NanoFlex Power Corporation, a public company that is in the process of commercializing two disruptive solar technologies since May 2017. He formerly served as the Chief Financial Officer for Amazing Lash Studio Franchise LLC from March 2016 to May 2017 a franchisor of eyelash extension service studios with over 190 operating locations in the US. Since August 2015, Mr. DaVella is also a franchise owner with Amazing Lash Studio LLC. Mr. DaVella was an audit partner with Deloitte & Touche LLP from June 1989 to July 2014.

Prior to becoming a partner at Deloitte & Touche, Mr. DaVella served as an audit manager and staff accountant from August 1980 to June 1989. Mr. DaVella is a certified public accountant in the state of Arizona. He has assisted his clients with mergers and acquisitions, operational and financial controls, internal and external reporting, financings and public offerings and filings with the SEC.

Education: BS in Accounting, Queens College; MBA in Finance, Pace University

Suzanne M. Decker


Suzanne Decker has served as a director since June 2017. Ms. Decker is currently the Chief Human Resources Officer for Aspen Dental Management, Inc. (ADMI). ADMI supports more than 600+ dentist-owned branded dental practices in 37 U.S. states doing business as Aspen Dental.

Ms. Decker is responsible for all HR-related activities to support ADMI’s 8,000 team members; including compensation, benefits, performance and talent management, engagement and employee relations, talent acquisition, field HR and employment practices liability. During her tenure with ADMI, Ms. Decker joined the field operations team in 2002 supporting practice operations throughout New York State. Prior to joining ADMI, Ms. Decker was Director of Human Resources for the Davis Vision Companies, a vertically-integrated vision services provider.

Education: BS in Childhood Education, Russell Sage College

Peter D. Holt

President & Chief Executive Officer

Peter D. Holt has served as President and Chief Executive Officer of the Company since January 2017. Mr. Holt previously served as Chief Executive Officer from August 2016, acting Chief Executive Officer from June 2016, and Chief Operating Officer from April 27, 2016.  The Board also elected Mr. Holt to serve as a director of the Company, effective January 2017. Mr. Holt has had extensive operational experience in senior management with companies that have multiple store locations and franchises.

Most recently, he served as President and CEO of Tasti D-Lite LLC, a retailer of lower-fat dairy desserts. He held that position from 2013 until Tasti D-Lite was purchased by Kahala Brands in June of 2015. From 2007 through 2012, he was Chief Operating Officer of Tasti D-Lite. While at Tasti D-Lite, among other achievements, he led the team to convert the licensed retail network into a business format franchise structure. He also led the acquisition of Planet Smoothie and managed the integration of the two brands.Over the years, Holt held various management positions with franchised companies including working for Mail Boxes Etc.(MBE) for seven years. MBE, now The UPS Store, is the world’s largest franchisor of retail centers specializing in shipping, business and communications services. Additionally, Holt has held positions at Brice Foods, Inc., Great Hills Partners and International Franchise Association.

Prior to Tasti D-Lite, from 2005 until 2007, Mr. Holt served as Executive in Residence of Great Hills Partners, a Boston-based private equity firm. At Great Hills Partners, he was responsible for identifying, qualifying and assisting in the due diligence process of potential franchisor acquisitions.

He was the Chief Operating Officer of 24Seven Vending (US), a subsidiary of the New Zealand publicly traded company, VTL Group Limited, from 2004 until 2005. At 24Seven Vending (US), Mr. Holt was responsible for all aspects of the implementation of an acquisition-to-franchise conversion expansion strategy in parallel with managing the financing, sales, operations, technology and training for the company.

From 1997 through 2003, Mr. Holt held various positions with Mail Boxes, Etc., including Executive Vice President of Franchise Sales and Development, Senior Vice President, International, and Vice President, International. He was responsible for all franchise sales functions including domestic sales, site selection/retail center development, and the international sales and operations division. Mr. Holt also held positions at Brice Foods, Inc. (1990-1996) and International Franchise Association (1986-1990).

Education: BA in Political Science, University of Washington; MA in Latin American History, University of London

Abe Hong


Mr. Hong has served as a director since June 2018. Mr. Hong is currently serving as Executive Vice President and Chief Information Officer for Discount Tire Company. In this role, Mr. Hong is responsible for all customer-facing and back-of-house systems and people and for the company's digital technology strategy. Discount Tire Company is a $5 billion privately held retail company, headquartered in Scottsdale, Arizona, with 950+ stores and a strong online presence.

Prior to Discount Tire, Mr. Hong served as Senior Vice President and Chief Information Officer at Red Rock Resorts, Inc. Mr. Hong was instrumental in modernizing the company's enterprise systems to facilitate its 2016 initial public offering and its overall digital business strategy. Before that, Mr. Hong was responsible for international IT and all customer and back office technology at Starbucks Corporation. In that role, he led and supported key IT initiatives, including enabling strong international store growth, managing the global rollout of a new point of sale mobile application and integrating retail infrastructure across three continents.

Education: BE in Engineering, United States Military Academy at West Point

Richard A. Kerley


Richard A. Kerley has served as a director since September 2015. He served as Lead Director from March 2016 to March 2017. Mr. Kerley served as chief financial officer and member of the board of directors of Peter Piper, Inc., a privately-held pizza and entertainment restaurant chain. He joined Peter Piper in 2008 after serving as chief financial officer of Fender Musical Instruments Corporation, a privately-held manufacturer and wholesaler of musical instruments and equipment.

Prior to that, Mr. Kerley spent over 30 years at Deloitte & Touche, most recently as audit partner on both public and private companies. He is currently a member of the board of directors of The Providence Service Corporation (NASDAQ: PRSC), a Connecticut-based holding company whose subsidiaries provide high-quality, technology enabled healthcare and workforce development services in the United States and abroad.

Education: BBA in Accounting, Marshall University