Quarterly report pursuant to Section 13 or 15(d)

Nature of Operations and Summary of Significant Accounting Policies - Narrative (Details)

v3.20.2
Nature of Operations and Summary of Significant Accounting Policies - Narrative (Details)
3 Months Ended 9 Months Ended
Sep. 30, 2020
USD ($)
agreement
Sep. 30, 2019
USD ($)
Sep. 30, 2020
USD ($)
agreement
Sep. 30, 2019
USD ($)
Dec. 31, 2019
USD ($)
Cash equivalents $ 0   $ 0   $ 0
Allowance for doubtful accounts 0   0   0
Impairments of goodwill 0 $ 0 0 $ 0  
Impairments of long-lived assets $ 0 0 $ 0 0  
Marketing fee percentage     2.00%    
Percentage of franchise royalty sales     7.00%    
Initial term of franchise agreement     10 years    
Percentage royalty of sales generated by franchised clinics     3.00%    
Number of regional developed agreements | agreement 2   2    
Regional developer agreement, amount received $ 15,395,400   $ 15,395,400   $ 15,107,276
Advertising costs $ 674,402 $ 562,516 $ 1,931,008 $ 1,658,428  
Historical and forecasted turnover, percentage 5.00%   5.00%    
Regional Development Agreement          
Regional developer agreement, amount received $ 541,000   $ 541,000    
Internal use computer software          
Intangible assets, useful life     5 years    
Reacquired development rights          
Intangible assets, useful life     7 years    
Customer relationships          
Intangible assets, useful life     2 years    
Minimum          
Property and equipment, useful life     3 years    
Breakage period     12 months    
Minimum | Reacquired development rights          
Intangible assets, useful life     3 years    
Maximum          
Property and equipment, useful life     7 years    
Breakage period     24 months    
Maximum | Reacquired development rights          
Intangible assets, useful life     8 years