Quarterly report pursuant to Section 13 or 15(d)

Nature of Operations and Summary of Significant Accounting Policies - Narrative (Details)

v3.21.2
Nature of Operations and Summary of Significant Accounting Policies - Narrative (Details)
 3 Months Ended 9 Months Ended
Sep. 30, 2021
USD ($)
Sep. 30, 2020
USD ($)
agreement
Sep. 30, 2021
USD ($)
Sep. 30, 2020
USD ($)
agreement
Dec. 31, 2020
USD ($)
Product Information [Line Items]          
Deferred revenue from company clinics attributable to VIE $ 3,198,750   $ 3,198,750   $ 3,000,369
Cash equivalents 0   0   0
Allowance for doubtful accounts 0   0   0
Operating lease right-of-use asset 15,903,649   15,903,649   11,581,435
Impairments of long-lived assets 0 $ 0 $ 100,000 $ 0  
Marketing fee percentage     2.00%    
Percentage of franchise royalty sales     7.00%    
Initial term of franchise agreement     10 years    
Percentage royalty of sales generated by franchised clinics     3.00%    
Number of regional developed agreements | agreement   1   1  
Proceeds received from regional developer agreement       $ 201,000  
Advertising costs $ 1,170,668 $ 674,402 $ 3,147,885 $ 1,931,008  
Forecasted turnover percentage 5.00%   5.00%    
Reported Value Measurement          
Product Information [Line Items]          
Operating lease right-of-use asset $ 500,000   $ 500,000    
Estimate of Fair Value Measurement          
Product Information [Line Items]          
Operating lease right-of-use asset 400,000   400,000    
Variable Interest Entity, Primary Beneficiary          
Product Information [Line Items]          
Deferred revenue from company clinics attributable to VIE $ 3,100,000   $ 3,100,000   $ 2,600,000
Minimum          
Product Information [Line Items]          
Property and equipment, useful life     3 years    
Breakage period     12 months    
Minimum | Internal Use Software          
Product Information [Line Items]          
Intangible assets, useful life     3 years    
Minimum | Reacquired franchise rights          
Product Information [Line Items]          
Intangible assets, useful life     1 year    
Minimum | Reacquired development rights          
Product Information [Line Items]          
Intangible assets, useful life     1 year    
Minimum | Customer relationships          
Product Information [Line Items]          
Intangible assets, useful life     2 years    
Maximum          
Product Information [Line Items]          
Property and equipment, useful life     7 years    
Breakage period     24 months    
Maximum | Internal Use Software          
Product Information [Line Items]          
Intangible assets, useful life     5 years    
Maximum | Reacquired franchise rights          
Product Information [Line Items]          
Intangible assets, useful life     9 years    
Maximum | Reacquired development rights          
Product Information [Line Items]          
Intangible assets, useful life     7 years    
Maximum | Customer relationships          
Product Information [Line Items]          
Intangible assets, useful life     4 years