Quarterly report pursuant to Section 13 or 15(d)

Nature of Operations and Summary of Significant Accounting Policies - Narrative (Details)

v3.21.1
Nature of Operations and Summary of Significant Accounting Policies - Narrative (Details)
 3 Months Ended
Mar. 31, 2021
USD ($)
agreement
Mar. 31, 2020
USD ($)
Dec. 31, 2020
USD ($)
Product Information [Line Items]      
Deferred revenue $ (3,045,868)   $ (3,000,369)
Cash equivalents 0   0
Allowance for doubtful accounts 0   0
Operating lease right-of-use asset 13,010,941   11,581,435
Impairments of long-lived assets $ 100,000 $ 0  
Marketing fee percentage 2.00%    
Percentage of franchise royalty sales 7.00%    
Initial term of franchise agreement 10 years    
Percentage royalty of sales generated by franchised clinics 3.00%    
Number of regional developed agreements | agreement 1    
Proceeds received from regional developer agreement $ 201,000    
Advertising costs $ 850,656 $ 658,673  
Forecasted turnover percentage 5.00%    
Variable Interest Entity, Primary Beneficiary      
Product Information [Line Items]      
Deferred revenue $ (2,700,000)   $ (2,600,000)
Reported Value Measurement      
Product Information [Line Items]      
Operating lease right-of-use asset 500,000    
Estimate of Fair Value Measurement      
Product Information [Line Items]      
Operating lease right-of-use asset $ 400,000    
Minimum      
Product Information [Line Items]      
Property and equipment, useful life 3 years    
Breakage period 12 months    
Minimum | Computer Software, Intangible Asset      
Product Information [Line Items]      
Intangible assets, useful life 3 years    
Minimum | Reacquired franchise rights      
Product Information [Line Items]      
Intangible assets, useful life 1 year    
Minimum | Reacquired development rights      
Product Information [Line Items]      
Intangible assets, useful life 1 year    
Minimum | Customer relationships      
Product Information [Line Items]      
Intangible assets, useful life 2 years    
Maximum      
Product Information [Line Items]      
Property and equipment, useful life 7 years    
Breakage period 24 months    
Maximum | Computer Software, Intangible Asset      
Product Information [Line Items]      
Intangible assets, useful life 5 years    
Maximum | Reacquired franchise rights      
Product Information [Line Items]      
Intangible assets, useful life 8 years    
Maximum | Reacquired development rights      
Product Information [Line Items]      
Intangible assets, useful life 7 years    
Maximum | Customer relationships      
Product Information [Line Items]      
Intangible assets, useful life 4 years