Annual report pursuant to Section 13 and 15(d)

Revenue Disclosures

v3.24.0.1
Revenue Disclosures
 12 Months Ended
Dec. 31, 2023
Revenue from Contract with Customer [Abstract]  
Revenue Disclosures Revenue Disclosures
Company-Owned or Managed Clinics
The Company earns revenues from clinics that it owns and operates or manages throughout the United States. Revenues are recognized when services are performed. The Company offers a variety of membership and wellness packages which feature discounted pricing as compared with its single-visit pricing. Amounts collected in advance for membership and wellness packages are recorded as deferred revenue and recognized when the service is performed in accordance with the Company’s breakage policy, as discussed in Note 1," Revenue Recognition."
Franchising Fees, Royalty Fees, Advertising Fund Revenue, and Software Fees
As of December 31, 2023, we had 800 franchised clinics in operation, 132 clinic licenses sold but not yet developed and 40 executed letters of intent for future clinic licenses. The franchise arrangement is documented in the form of a franchise agreement. The franchise arrangement requires the Company to perform various activities to support the brand that do not directly transfer goods and services to the franchisee, but instead represent a single performance obligation, which is the transfer of the franchise license. The intellectual property subject to the franchise license is symbolic intellectual property as it does not have significant standalone functionality, and substantially all of the utility is derived from its association with the Company’s past or ongoing activities. The nature of the Company’s promise in granting the franchise license is to provide the franchisee with access to the brand’s symbolic intellectual property over the term of the license. The services provided by the Company are highly interrelated with the franchise license and as such are considered to represent a single performance obligation.
The transaction price in a standard franchise arrangement primarily consists of (a) initial franchise fees, (b) continuing franchise fees (royalties), (c) advertising fees, and (d) software fees. Generally, the revenue accounting standard requires the reporting
entity to estimate the amount of variable consideration to which it will be entitled in the transaction price. However, the revenue accounting standard provides an exception, and it allows a reporting entity to recognize revenue for a sales-based or usage-based royalty promised in exchange for a license of intellectual property only when (or as) the later of the following events occurs: (i) the subsequent sale or usage occurs, or (ii) the performance obligation to which some or all of the sales-based or usage-based royalty has been allocated has been satisfied (or partially satisfied). In accordance with the revenue accounting standard exception, royalty and advertising revenue are recognized when the franchisee's sales occur.
The Company recognizes the primary components of the transaction price as follows:
•Initial and renewal franchise fees, as well as transfer fees, are recognized as revenue ratably on a straight-line basis over the term of the respective franchise agreement commencing with the execution of the franchise, renewal, or transfer agreement. As these fees are typically received in cash at or near the beginning of the contract term, the cash received is initially recorded as a contract liability until recognized as revenue over time.
•The Company is entitled to royalties and advertising fees based on a percentage of the franchisee's gross sales as defined in the franchise agreement. Royalty and advertising revenue are recognized when the franchisee's sales occur. Depending on timing within a fiscal period, the recognition of revenue results in either what is considered a contract asset (unbilled receivable) or, once billed, accounts receivable, on the consolidated balance sheet.
•The Company is entitled to a software fee, which is charged monthly. The Company recognizes revenue related to software fees ratably on a straight-line basis over the term of the franchise agreement.
In determining the amount and timing of revenue from contracts with customers, the Company exercises significant judgment with respect to collectability of the amount; however, the timing of recognition does not require significant judgment as it is based on either the franchise term or the reported sales of the franchisee, neither of which requires estimation. The Company believes its franchising arrangements do not contain a significant financing component.
The Company recognizes advertising fees received under franchise agreements as advertising fund revenue.
Disaggregation of Revenue
The Company believes that the captions contained on the consolidated income statements appropriately reflect the disaggregation of its revenue by major type for the years ended December 31, 2023 and 2022. Other revenues primarily consist of merchant income associated with preferred vendor royalties associated with franchisees' credit card transactions.
The following table shows the Company's revenues disaggregated according to the timing of transfer of services:
December 31,
2023 2022
Revenue recognized at a point in time $ 109,726,899  $ 94,520,246 
Revenue recognized over time $ 7,969,457  $ 6,732,064 
Total Revenue
 $ 117,696,356  $ 101,252,310 
Rollforward of Contract Liabilities and Contract Costs
Changes in the Company's contract liability for deferred revenue from company clinics during the years ended December 31, 2023 and 2022 were as follows:
Deferred Revenue
from company clinics
Balance at December 31, 2021 $ 5,235,745 
Revenue recognized that was included in the contract liability at the beginning of the year (4,553,086)
Net increase during the year ended December 31, 2022 6,788,890 
Balance at December 31, 2022 $ 7,471,549 
Revenue recognized that was included in the contract liability at the beginning of the year (6,455,934)
Net increase during the year ended December 31, 2023 3,448,132 
Balance at December 31, 2023 $ 4,463,747 
Changes in the Company's contract liability for deferred franchise fees during the years ended December 31, 2023 and 2022 were as follows:

Deferred Revenue
short and long-term
Balance at December 31, 2021 $ 15,375,151 
Revenue recognized that was included in the contract liability at the beginning of the year (2,250,471)
Net increase during the year ended December 31, 2022 3,505,055 
Balance at December 31, 2022 $ 16,629,735 
Revenue recognized that was included in the contract liability at the beginning of the year (2,709,080)
Net increase during the year ended December 31, 2023 2,193,224 
Balance at December 31, 2023 $ 16,113,879 
The Company's deferred franchise and development costs represent capitalized sales commissions. Changes during the years ended December 31, 2023 and 2022 were as follows:
Deferred Franchise and Development Costs
short and long-term
Balance at December 31, 2021 $ 6,500,007 
Recognized as cost of revenue during the year (938,736)
Net increase during the year ended December 31, 2022 1,200,467 
Balance at December 31, 2022 $ 6,761,738 
Recognized as cost of revenue during the year (1,135,592)
Net increase during the year ended December 31, 2023 625,220 
Balance at December 31, 2023 $ 6,251,366 
The following table illustrates revenues expected to be recognized in the future related to performance obligations that were unsatisfied (or partially unsatisfied) as of December 31, 2023:
Contract liabilities expected to be recognized in
 Amount
2024 $ 2,516,554 
2025 2,383,487 
2026 2,289,250 
2027 2,216,125 
2028 2,080,555 
Thereafter 4,627,908 
Total $ 16,113,879